04 Jul Develop a Menu Strategy
So, you know you need a new digital menu board, but did you know that is just the first step to a successful outside lane? Replacing the old clunky hardware with new technology will have amplified success with a pre-meditated menu strategy.
- Preview signs along the path to order will plant the seed and familiarize your new menu items to consumers while also reducing stress when they get up to order. This tactic results in your customers being more likely to purchase your new product or buy in to an up-sell item.
- Menu position can also play an important part in customer’s choices. According to QSR Magazine, “there are many studies that indicate customers are more likely to order from the right side of the menu board. Placing your grouped meals along with up-sell items can be placed on the right-hand side to be the first place a customer glances in their quick decision on what they will order.
- Ease of view and readability seem simple but are critical. Having a clean, well-lit menu board will be vital to creating a completely satisfying experience. In the quick service industry, there are thousands of burger joints but that consumer will be more likely to come back to you when they not only have a quality product in hand but they obtained it through a speedy and efficient service. Struggling to read or see a menu board will be an obstacle that will go against the ultimate goal of coming through your drive through – easy quick food.
- Visuals are some of the best selling tools, especially when displayed on an OrderMatic digital restaurant menu board. Having a clear view of the images will help create ease of ordering for customers, which only strengthens the quality of their overall experience at your establishment.
Contact OrderMatic today to talk with a representative about developing a menu strategy based around a multitude of digital menu solutions available for you to enhance your drive-thru lane.