13 Oct Fast Casual Tech
According to National Restaurant Association research, approximately one fourth of consumers state that technology options are important features that factor into their decision to select a particular restaurant. This has increased substantially over the past few years, highlighting the fact that technology has become an expectation when dining out. The drive thru is a crucial customer touch point for fast food service restaurants and digital technology is facilitating communication between fast food service restaurant operators and consumers like never before. In fact, drive thru technology is one of the most important investments for fast casual food service restaurants.
Added to the fact that the drive thru is such a crucial customer touch point and technology is so important, the drive thru is also one of the harshest environments for any type of equipment. Being placed outdoors, exposed to all elements, drivers, and vandals, the drive thru equipment has to be strong and capable of standing up to the demands of the drive thru environment.
Durability and security are essential. Technology and equipment that can be used indoors cannot necessarily work outdoors, due to the fact that outdoor equipment has to be able to withstand extreme temperatures. All of these factors affect a restaurant operator’s decision on which type of fast casual tech and drive thru tech to purchase. This is why restaurant operators should make a point of purchasing products made specifically for the tough demands of the drive thru by suppliers who are experienced in the industry and truly understand the strains that the outdoor environment can put on equipment.
When investing in the right equipment made for the individual needs of drive thru are key in maximizing the return on investment for the fast casual tech and drive thru tech items purchased, it is crucial to work with a company that is familiar with reliable equipment.
Drive thru sales and curbside pickup are on the rise for the fast food service industry in the fast-paced world we live in today. Keeping up with advancements within fast casual tech and drive thru tech are a must. From digital drive thru signage and menu boards that are functional, reliable and durable with regard to weather and easy to quickly update content to point of sale systems and more, the goal is to have a competitive advantage over the competition. Trusting in a company that is experienced and reliable to assist in selecting which items are best will ensure your customers can expect a quick and easy drive thru experience that is facilitated by today’s most up to date technology.
Keeping consumers happy and creating repeat customers are the ultimate goals. Ensuring drive thru equipment is up to date, efficient and can stand up to the toughest conditions is one way to improve the overall customer experience and guarantee the consumer comes back to the restaurant for more.
About The Company
OrderMatic Corporation develops solutions that enhance the customer transactional experience in new and innovative ways. OrderMatic designs and manufactures drive thru menu boards, branded next generation signage, pos and technology solutions, and drive in products and accessories for quick service restaurants, retail merchants, and sports and entertainment venues. For over 60 years, OrderMatic is the official drive thru and drive in partner everywhere.