10 Oct Gain the Competitive Edge
Competition is stiff in the world of a quick service restaurant. Almost as quickly as a customer will decide to pull into your drive-thru lane, they will decide to go one more block to your competitor for sometimes the slightest of reason. Here are some things to keep in mind in an effort to continue gaining your competitors market share.
- Dual drive-thru lanes that will create a quicker drive-thru time and also reduce visibility of a long waiting line during peak traffic hours
- Menu boards that create ease of ordering by grouping together meal options, large print along with photos that can be seen from several cars back will reduce anxiety at the time of order
- Having a OrderMatic POS system allows you to create a unique menu for a customer-facing kiosk that creates a fun ordering experience for your customers while giving them the power to control their food order
- Certain aspects of your digital menu board like trim color or background color may seem trivial but in the cognitive decision-making process for a customer it can be the underlying cause for them preferring your competitor to you. Various colors will evoke your customers to feel different emotions associated with each color. According to creativepro.com, the color red typically will make someone feel hunger while the color green may make someone think health or nature.
Through the assistance of OrderMatic, not only will you have the equipment needed to create the operational edge to beat out your competition, but our graphics division can help you create right the brand edge to help you stay top of mind to your target audience.