Playing to the Senses

Playing to the Senses

When considering a new design for your menu boards, it may be tempting to keep what you already have set up. Why fix it if it isn’t broken, right? Well, with technology today, OrderMatic advises their clients to take a step back and think about how they see a new menu board helping to increase incremental sales and overall brand awareness within their communities. For example, did you know that the color yellow makes people feel cheery while also alerting them to pay attention?

Below is a list of our top 10 things to consider when designing a new digital menu board solution:

  1. Color: Certain colors evoke different associations and feelings. Like red evokes hunger and blues indicate strength and stability. Carefully choose the colors you want your brand to speak.
  2. Images: In the QSR industry, customers need to make quick decisions to receive the quick service they desire. Having large, high-quality images that can be seen in your drive-thru lane several cars back and even by customers standing a few people back in your in-store line make all the difference.
  3. Item Descriptions: Keep them short and sweet with just enough detail to entice.
  4. Typography: It may seem trivial but studies have shown that san-serif fonts result in ease of reading of display advertising and the same idea should be considered for your digital menu board design.
  5. Menu Marriage: It is absolutely vital to maintain brand standards and deliver the same consistent message with each of your menus. The drive-thru menu and the in-store digital menu boards all need to have the same look and feel.
  6. Highlight Promo Items: by adding a preview menu board you can give your customers a preview of menu items that are on special or limited time promotional items. According to qsrmagazine.com studies have shown that customer’s tend to get nervous once they arrive at the main menu and will stick with what they know. However, having the preview menu board in place will give them a few extra minutes to consider ordering a new item.
  7. Higher-Priced Item Placement: customers focus their attention to the top right of menus first. It’s in best practice to place higher-priced menu items such as grouped meals in this section.
  8. Drive Impulse Purchases: by placing add-on items and extras on the menu with images, you will increase awareness of these otherwise unknown items. When placing these items at the top of your menu, you can insure these items are seen.
  9. Meal Grouping: By grouping together meal options you reduce the anxiety of your customer that may come from panic once they’re at the order station and drive higher ticket prices through the purchase of multiple items.
  10. Menu placement: tilted and shifted at just the right angle will reduce glare and frustration from customers trying to read your menus prior to ordering.