05 Sep QSR Industry
According to Wikinvest, the Quick Service Restaurant (QSR) industry represents one of the largest segments of the food industry with over 200,000 restaurants and $120B in sales in the United States alone. With an approximate 20 percent increase in workers in the quick service restaurant industry over the last decade, it is apparent there is a strong demand requiring the need for an increased number of workers. As the industry continues to grow, fueled by consumer interest in savings and speed of service, understanding the industry and what makes it work becomes more important.
A typical price point for QSRs is $4 to $7 per meal and they typically offer limited menus, such as hand-held sandwiches, burritos, salads, and various types of coffee. There is a growing trend toward upscale and/or healthy fast food in appropriate portions and the industry is responding. Fast Casual is the most recently introduced concept within QSR dining. The term is derived from a blend of fast food and casual dining. Although each area within QSR has its own unique attributes, the commonality is in the offering of quick service, which is undeniably attractive to a growing number of consumers in this fast paced world we live in.
With the idea in mind that one of the most appealing offerings of a QSR is the speed of service, QSRs that are looking to stay competitive and ultimately succeed or continue to succeed in the industry, have to stay on top of technological advances. Technological advances include drive thru innovation and drive thru equipment. In a drive thru, it is absolutely crucial to be fast, efficient and accurate. Various new forms of technology are helping to speed up service in the drive thru as operators take note in order to continue to improve the experience for their customers.
Future developments for drive thru areas of QSRs may include beacons, radio frequency identification tags or GPS locators that would allow consumers who have already placed an order and paid for it – online or via a mobile app – to simply drive up to a window, pick up their order and drive off without having to really interact with a single person.
OrderMatic is an industrial manufacturing facilities company that is dedicated to offering drive thru products, drive in products and other industry products. OrderMatic’s manufacturing facilities allow for the company’s team of craftsmen to do all of branding and color matching product designs, laser cutting, sheet metal work and welding in house. OrdrerMatic is ahead of the times in offering effective solutions for the QSR industry that include solar lighting, presence indicators, RFID scanners, video, and excellent quality audio to simplify and ultimately enhance the overall customer experience.
OrderMatic offers the option to choose from digital or standard signage and select the size, color and panel combination in order to create a customized solution for any drive thru and drive in. With every aspect of OrderMatic’s offerings coming to fruition onsite, this allows for OrderMatic’s team to communicate more easily and openly and truly work together to ensure the delivery of superior products and service.