Author: Clifford Davis

The fast casual sector of the restaurant industry has continued to gain popularity over the past few years by focusing its strategic efforts on appealing to a specific demographic: Millennials. Leading analysts show that these young adults in their early 20’s and 30’s account for...

When considering a new design for your menu boards, it may be tempting to keep what you already have set up. Why fix it if it isn’t broken, right? Well, with technology today, OrderMatic advises their clients to take a step back and think about...

What makes a difference with most brands is the personal touch you receive. Typically, most people will remain loyal to a specific branch or bank simply because they have developed a relationship with a trusted loan officer, financial advisor or bank teller. With this in...

Competition is stiff in the world of a quick service restaurant. Almost as quickly as a customer will decide to pull into your drive-thru lane, they will decide to go one more block to your competitor for sometimes the slightest of reason. Here are some...

When designing a new apartment or single-family residence, what are the key components you start with? Floor plans? Maybe certain amenities like a pool or fitness center? While all those are amazing features, in today’s abundance of dwelling choices they almost come standard with each property....

According to a recent Forbes article on start-up costs for restaurants, you could be looking at anywhere between $100,000 to $300,000. Many costs coming from cooking equipment, refrigerators, tables, bar stools, shelving, and various other avenues. There’s also the important factor of having a way to collect money...

What makes a fast casual concept thrive and what makes their sales take a dive? Recently, qsrmagazine.com took a look back at 15 restaurants they have featured in the past 7 years to see where they were at now. We found one underlying theme throughout...

So, you know you need a new digital menu board, but did you know that is just the first step to a successful outside lane? Replacing the old clunky hardware with new technology will have amplified success with a pre-meditated menu strategy. Preview signs along...