On average we are exposed to 5,000 ad messages a day so why are so many restaurant owners failing to exploit one of their greatest assets? The opportunity to more effectively engage the customer with your brand is right there in the drive-thru! The menu board is arguably the...
To survive and flourish in today’s restaurant market, you need a comprehensive online marketing strategy for your drive-thru business—that will let you build a brand identity, amplify your reach, create awareness, drive customer engagement, and attract a globally spread audience. Once you’ve anchored your drive-thru’s online presence with a website,...
The earliest known stadiums—the term itself comes from a Greek word for a unit of measurement—came from Greece, where stands surrounded U-shaped tracks. Some of those stands were built into hillsides, while others used all sorts of stone—even marble—to give spectators a stair-stepped view of watch foot races. While the...
First things first: Dayparting is a fancy word for scheduling, and in terms of digital signage, it refers to playing the right content for the right time of day. For example, drive-thru restaurants can use dayparting features on their digital menu boards to show their breakfast menu until a specific...
The success of your drive-thru depends on clear communication, order accuracy and fast service – the basic ingredients for customer satisfaction and repeat business. When your customers choose the drive-thru, quick convenience is probably the main driver so restaurant operators should be aware that every drive-thru...
A successful fast-food restaurant relies on a high volume of repeat business. To effectively market such a business requires quick delivery of a competitively priced product and the ability to serve customers in a timely and friendly manner. Boost Sales with Menu Displays Digital signage has transformed restaurant operations and management,...
Building an effective digital signage network for your drive thru is about more than investing in the right equipment and syncing up your network. If you don’t articulate your ideas with your digital signage content well enough, it won’t matter whether you have one or a hundred displays....
In this day and age, we expect to have access to new content on-demand via our phones, tablets and televisions. This expectation continues to manifest itself in nearly every environment we enter. Communicating digitally allows restaurants to quickly and easily change content while it’s live. OrderMatic’s...
An estimated 70 percent of sales that take place at restaurant drive-thrus occur at the drive thru windows. Another 8 percent in sales can be captured with impactful digital signage. Great outdoor marketing tools hold the key to boosting sales for fast food chains looking...
When analyzing and reviewing business costs, you may have found that you’ve spent an inordinate amount on updating menus or printing posters for various promotions you have run. Maybe it has been quite a while since you have updated your menu due to cost....