QSR Industry

To survive and flourish in today’s restaurant market, you need a comprehensive online marketing strategy for your drive-thru business—that will let you build a brand identity, amplify your reach, create awareness, drive customer engagement, and attract a globally spread audience. Once you’ve anchored your drive-thru’s online presence with a website,...

It’s hard to over-estimate how significantly a restaurant’s drive-thru wait times affect sales, but every 7 seconds a chain shaves off drive-thru wait time equals about a 1 percent increase in sales, according to a recent study. The study’s results found that chains can improve their absolute and relative...

While today’s fast food and quick service restaurants are cooking up orders in record time, payments options, such as debit and credit cards or simply cash, are struggling to keep pace. Card-not-present and contactless payment options are trends happening now, with continued expected growth, as drive thru restaurants evaluate...

Since the 1970s, restaurant owners and operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations throughout the years, from wireless headsets and order-confirmation boards to dual lanes and pre-sell signage, have...

QSR and Insula Research have estimated that about 50 to 70 percent of fast food sales happen at the drive thru window. With over half of customers choosing to use the drive thru windows to get their orders, customer service must be a top priority...

The need for dine in services is growing across the United States. Fast food sales continually show that customers value affordable, freshly prepared meals, delivered fast. Studies show that in the United States alone, the restaurant industry nearly amounted to 766 billion U.S. dollars of...

The very first restaurants were built with the idea of customer service. Today, restaurant customer service is not only a foundational key to success but an absolute necessity for quick serve restaurants and fast casual dining establishments to differentiate themselves among the competition. A good thing...