27 Aug Exploring Quick Serve Restaurants Behaviors of the Future
As technology continues to develop, it changes everything around us—including the way we dine, and the way restaurants are laid out. Right now, the quick-service restaurant industry is going through a period of transition. As the smaller fast-casual concepts streamline and offer more competitive prices, quick-service restaurants must find a way to stand out.
Faster Payment Methods
Mobile order and pay apps have been gaining traction since 2010. In the last 18 months, we’re starting to see an adoption boom of faster payment methods – such as contactless and in-app payments – as well as a blurring of the line between fast food and fast casual. Additionally, automation is ramping up in some locations, with more chains testing self-order kiosks. In fast food, getting the customer in and out quickly is key. Some apps can even securely store customers’ card details for quick future ordering and payment. For fast food restaurants – and all restaurants – this means a speedier process at the cash register. No swiping, no receipt, no making change – just tap and go.
No one likes standing in line. And with the explosion in fast-casual dining options, businesses are looking for ways to ease lines that will give them an edge over the competition. Specifically, many casual lunch chains have been looking to revamp ordering to reduce line lengths. For instance, many POS systems now include optional tablet integration so that staff can come to patrons waiting in line. Although these forms of workflow have traditionally been viewed as a supplement to traditional counter ordering, we may see more options moving into position as a main channel of operations as restaurateurs work to integrate more restaurant technologies into the mainstream.
Mobile Order Only Locations
The creation of this form of storefront enhances the experience for those on the go. For these types of customers, convenience trumps everything else. As customers, they know where to go pick up their order. The service is streamlined, and efficiency is king. And customers leave feeling completely satisfied. For brands hoping to continue to build relationships with customers, this will be an opportunity to re-invent the role of the employee. Their time can be spent welcoming customers, and helping to make their experience as streamlined as possible.
A Big Data Approach to Service
The newest developments in restaurant technology aren’t all about mobility and automation. Many large-scale operations have started to take a “smart” approach to other aspects of their business, as well. That means mining customer dining preferences to offer a personalized digital menu, or using sensors to monitor guest and staff movements to create a more efficient kitchen and dining designs.
Technology is changing, and will continue to change, the way restaurants are laid out and how customers experience and interact with brands.