How Healthcare Businesses Can Use Digital Signage to Improve Communications

For any public or private healthcare organization, patient satisfaction and cost-saving measures are two critical parameters when gauging successful growth. With the healthcare industry exploring digitization in every field, including the enormous boom in competitive super specialties, digital signage is an efficient and cost-effective way to improve the satisfaction level of patients and healthcare providers.

In hospitals, clinics, and also in veterinary practices, a digital signage network with multiple screens can be suitably placed throughout the building. From the entrances and walkways, waiting and consulting rooms to employee workstations and cafeteria to create an integrated communications system. A thoughtfully designed, digital signage network can help doctors and business marketers communicate with patients, staff, and visitors by providing relevant and timely information.

About Digital Signage

Digital signage, with digitally enhanced display using LCD, LED screens, can be used for advertising, marketing, and communication. A series of display screens for video/ image, interactive kiosks, and touch screen portals can be placed in public spaces to engage customer interactions. These networks of electronic displays are centrally managed to display text, images, or video messages for advertising, information, entertainment, marketing, and brand promotion to targeted audiences.

For any business – restaurants, healthcare, transportation and the like – such screens offer an engaging experience for customers, offering realtime communications by disseminating important information quickly.

Some benefits of digital signage in the healthcare industry, include:

Wayfinding: Hospitals, especially multi-specialty centers, are located generally in vast areas with larger building or multiple buildings grouped together and various departments scattered over. People with health issues are usually in a hurry to reach their respective departments, and guiding them through the building cluster to their destination is often a tedious task. Interactive wayfinding kiosks and building directories can help patients and visitors reach their needed locations quickly.

Waiting Areas: Digital signage screens kept at the waiting areas help engage patients and their relatives, and reduce perceived wait times. These types of screens can display token numbers, videos related to the hospital, and healthcare, health-related and other news, in waiting rooms. Screens can also display information and educational instructions related to content like particular diseases and related fields, health and wellness tips, various ads about socially relevant issues, and over-the-counter drugs. A variety of entertainment content can also be displayed while patients wait for their turn, helping the patients to be more at ease.

Emergency Information: At times of emergencies, digital signage can act as an emergency response tool with just a push of a button that can displaying alerts and safety instructions. Through a centrally controlled system, operators can trigger urgent messages to all digital screens in the facility about urgent requirements like blood, severe weather conditions or warning, epidemic information, safety measures and more.

From exploring digital signage to using content scheduling technology effectively, there are many ways OrderMatic can improve your healthcare communications. Contact OrderMatic to discuss how you can enhance your healthcare facility with a digital signage network today!