Marketing Strategies to Drive More Customers to your Drive Thru

Today, over 3.6 billion people use the Internet. That’s more than 40% of the world population. A huge chunk of this online population searches for and finds restaurants online. They look up menus, compare prices, go through reviews before going over to a restaurant or ordering food from there.

Today, over 3.6 billion people use the Internet. That’s more than 40% of the world population. A huge chunk of this online population searches for and finds restaurants online. They look up menus, compare prices, go through reviews before going over to a restaurant or ordering food from there.

Modern, tech-empowered consumers click pictures of the food that they have been served, go online to post their reviews, and share their experiences on social media—which in turn could enhance footfalls at your restaurants or dissuade people from further visiting your establishment.

The thing is whether you are online or not, your customers are. Talks veer around your drive thru restaurant, the food you serve, the service you offer, and more.

Here are some quick tips for boosting your drive thru restaurant online:

Get Listed
Get listed on restaurant discovery platforms because restaurant search and discovery sites and review portals like Yelp are widely used to search and find restaurants—including the fine dining ones.

Yelp, on average, gets 26 million monthly mobile app unique users, 73 million monthly mobile web unique visitors, and 84 million monthly desktop unique visitors.

In fact, over the years, they have become the go-to place for online users looking to find restaurants.

Respond to Reviews
When you have 92% of consumers reading online reviews, and more than half of the population in the age bracket 18-34 giving priority to online reviews over the opinions of friends and family, the importance of online reviews cannot be overstated.

In addition to gathering reviews, you must engage with each one of them. Reply particularly to the negative ones. This adds to your credibility and your intent on addressing any shortcomings on your part.

Partner with Delivery Services
There are a number of delivery apps these days. Many drive thru restaurants are surviving purely based on delivery revenues. So, it might be worth considering syncing up with some of these available services. The revenues from these partnerships can be substantial and it’s definitely worth considering. Here is a list of some delivery companies.