27 Mar Prepping for a Successful Digital Signage Network
Building an effective digital signage network for your drive thru is about more than investing in the right equipment and syncing up your network. If you don’t articulate your ideas with your digital signage content well enough, it won’t matter whether you have one or a hundred displays. Likewise, great content can perform badly if your digital signage equipment is unreliable or too complex for you to handle it properly.
How do you find the effective balance between equipment and message? Ensure you’ve installed great equipment from a trusted provider, like OrderMatic, and have a prepped a solid marketing strategy to communicate your offerings.
To get started, you can start with some of the basics when it comes to choosing equipment and beginning a content strategy:
Identify Content Goals
Whether you need to increase your drive thru sales, inform, or entertain customers, your content strategy should be clearly defined with goals and messaged in a way that speaks to your target audience.
To get started, identify the exact issue(s) you need the digital signage to solve. Common marketing concerns that can trouble drive thru businesses include: low sales or lack of time to educate customers, and no quality promotion of menu specials or new products. It is important to identify each of these areas of concern so you acquire the resources (equipment and talent) and build a marketing content plan to combat the messaging problem straight on!
Once you can draft the bones of a plan by identifying goals, resource needs, and existing issues to solve, you can then move onto purchasing equipment and filling out the content needs for your marketing.
Network and Software
Are your displays in the right locations and right placements? It’s not only what you show to your audience, but how and where your show it. Make a plan and mark the hot spots where your future digital signage screens would easily catch visitor’s eye. If you use your digital signage as interactive menu boards, make sure they are within reach for your guests. The viewing angle and the overall quality of your displays also matter so take special consideration to whether the digital signage will be displayed inside or outside.
Easy to Update Content
The key to a successful digital signage network is in displaying relevant and engaging content. Relevant in this context means what is meaningful for the user the moment he sees the screen. Being up-to-date requires constant changes and adjustments: from switching between menus to improving the layouts. Small, mundane updates are usually more time-consuming than major ones. Ideally, all these minor adjustments shouldn’t require more than one person, without a technical background, in charge of the digital signage network at any given drive thru.
Eventually, efficiency is about achieving the goals. Yes, it’s that easy. If sales don’t improve, if your visitors still can’t navigate spaces, or if the promos didn’t increase brand awareness – your digital signage network is not effective and you should consider deconstructing it to find the reasons why.
In short, a successful digital signage network is about being on the same page and having a close connection with your customers.
About the Company
OrderMatic Corporation develops solutions that enhance the customer transactional experience in new and innovative ways. OrderMatic designs and manufactures drive thru menu boards, branded next generation signage, and drive in products and accessories for quick service restaurants, retail merchants, and sports and entertainment venues.