Quick Serve Restaurant Content Marketing 101

Quick Serve Restaurant Content Marketing 101

As a QSR owner, you’re probably always thinking of new ways to market your business. You want to attract new customers and keep them as loyal patrons. You want to stand out from the competition and show customers what makes your quick serve restaurant special. Content marketing is a great way to keep your brand presence top of mind and give visitors valuable information.

What is Content Marketing?

Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts and user-generated. Content marketers often say that content is king. And they are right.

People don’t want to be constantly sold on why they should buy a certain product or visit a particular business. Persistent self-promotion of your restaurant can be overwhelming, contrived and even irritating to potential customers.

Instead, you want to inspire people to want to visit you because of the content you’re sharing with them. Maybe your blog post stirred up an emotion or made a reader laugh. Maybe a video taught them something new or inspired them. This type of response is far more memorable than a generic sales pitch or overly-persuasive gesture. The ability to provide people with useful and meaningful information is why content marketing has been an increasingly essential part of many companies’ overall marketing strategy.

Blogging

A blog is an easy way to share content that can also be re-shared on your social media platforms and in email newsletters to customers. Not to mention, having a blog helps to boost your website’s SEO, which means that featuring a blog as a key part of your website and using appropriate SEO keywords will give you a 434% better chance of being ranked highly on search engines.

When beginning your blog, map out a content calendar. You can start off with a list of topics you find relevant and then decide where on the calendar you’ll place them for publishing. Be strategic about when and how often you’re posting your blogs.

When it comes to topics, make sure the content is relevant to your audience. Produce content based on the history of your business and put a personal opinion spin on current restaurant news, and write employee spotlights about your staff and customer spotlights about your loyal diners.

Three quick blog content ideas:

  • Meet the Owner: Learn About the Guy Behind [Insert Restaurant Name]
  • Heart Health Menu Options to Start the New Year Off Right
  • The Plastic Straw Debate: What Our Restaurant is Doing About It

If your blog content is compelling, you’ll inspire people to want to dine with you because of the information or entertainment you’re providing.

Video Content

Video has been big for a while, and it’s not going anywhere. With the attention span of the population decreasing, this shift to video can prove to be beneficial for your marketing strategy.

Although video may be somewhat difficult or time-consuming to produce, it can help you gain traction with a digitally-driven audience. Marketing statistics support the fact that video works, and it’s here to stay.

You can produce both short-form content for social media (Instagram allows for up to 60 seconds of video, Instagram TV can be longer), and longer videos to be placed on your company website and on YouTube.

When it comes to any content, recycling is key. You can repurpose your blog content to produce videos on the same topics (for example, do video-based employee and customer spotlights).

Social Media

Chances are you’re already putting some effort into social. Facebook, Instagram, Snapchat, YouTube and Pinterest are all great avenues to explore for quick serve restaurant marketing.

Of course, not all of these channels are going to be a smash hit for your business – a lot of social media is made up of trial and error. Experiment with different types of posts, different social channels, and a few paid advertising campaigns to see what works for you.

Establish a Brand Persona

Establishing a clear brand persona on social media is important. Once you’ve gotten your feet wet, create a voice to go along with your restaurant’s brand, determine your restaurant’s unique style, and post consistent content that aligns with your brand.

An ultimate win would be for someone to open up their Instagram, scroll through, and know that your restaurant posted a certain photo without even looking at the name of the account. This can be achieved through your unique style, the content within your post, and the language you use to describe the photo.

Establish a Brand Persona

Establishing a clear brand persona on social media is important. Once you’ve gotten your feet wet, create a voice to go along with your restaurant’s brand, determine your restaurant’s unique style, and post consistent content that aligns with your brand.

An ultimate win would be for someone to open up their Instagram, scroll through, and know that your restaurant posted a certain photo without even looking at the name of the account. This can be achieved through your unique style, the content within your post, and the language you use to describe the photo.

Be Consistent

Social media is also all about consistency. Posting an update once a year isn’t enough to keep followers engaged. Use a social media calendar to plan out your posts. An easy way to stay consistent is creating a cadence based on popular social topics.

Content marketing is a powerful tool for any business. This form of marketing is educational, informative, and less “salesy” than other traditional marketing tactics. Providing your potential diners, loyal customers, and social followers with valuable content helps to establish your restaurant’s credibility and trustworthiness. Plus, it helps you stand out from the competition; you’re giving people more useful information than they may have expected from a restaurant.

There are many ways you can accomplish successful content marketing, from blog posts to video and social efforts. Make sure you have a solid plan in place before executing; take advantage of content marketing and social calendars to help you plan accordingly. Be original and get creative; if you let the true colors of your unique brand shine through, you’re sure to make a memorable impression.

About OrderMatic Corporation

At OrderMatic, we develop solutions that enhance the customer transactional experience in new and innovative ways. For over 60 years, we have provided turnkey contract manufacturing services nationwide. From exploring digital menu boards to using presell menus effectively, there are many ways to improve your restaurant’s efficiency even beyond best sales practices. Contact OrderMatic to discuss how you can enhance both your drive-thru and dine-in experience!