For any public or private healthcare organization, patient satisfaction and cost-saving measures are two critical parameters when gauging successful growth. With the healthcare industry exploring digitization in every field, including the enormous boom in competitive super specialties, digital signage is an efficient and cost-effective way...
The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible...
If you work in the foodservice industry, you know that the competition can be brutal. With lots of competition and rapidly changing trends, it can be tough to keep your business at the forefront of customers’ minds. One major factor to consider is the balance...
Anyone who has experience long waits at the drive-thru can attest to the frustration, but a back backed-up drive-thru may be causing more problems for restaurant owners than realized. A messy customer experience and a backed-up drive-thru can be like a gridlock downtown, with cars...
Drive-thrus are changing with society, with QSRs increasingly focusing on technology to improve their efficiency in a world of complex menu items and changing customer expectations. Install an Order Confirmation Board Order confirmation boards (OCBs) expedite the process of making sure an order is correct, freeing up employees to prepare food...
Fast casual restaurant concepts offer the convenience of fast food without the full service of fine dining. Fast casual dining consists of a more inviting sit-down ambiance, and often, the ability to build your own meal. This restaurant concept – a mash-up of fast food and casual dining...
Drive-thrus account for approximately 60 percent of sales for quick service restaurants, and competition for ownership in the drive-thru space is fierce. The industry is expected to grow 4.20 percent to $690.80 billion by 2022, so in an already crowded marketplace, it is critical that brands and operators continue...
On average we are exposed to 5,000 ad messages a day so why are so many restaurant owners failing to exploit one of their greatest assets? The opportunity to more effectively engage the customer with your brand is right there in the drive-thru! The menu board is arguably the...
To survive and flourish in today’s restaurant market, you need a comprehensive online marketing strategy for your drive-thru business—that will let you build a brand identity, amplify your reach, create awareness, drive customer engagement, and attract a globally spread audience. Once you’ve anchored your drive-thru’s online presence with a website,...
The earliest known stadiums—the term itself comes from a Greek word for a unit of measurement—came from Greece, where stands surrounded U-shaped tracks. Some of those stands were built into hillsides, while others used all sorts of stone—even marble—to give spectators a stair-stepped view of watch foot races. While the...