Drive-thrus account for approximately 60 percent of sales for quick service restaurants, and competition for ownership in the drive-thru space is fierce. The industry is expected to grow 4.20 percent to $690.80 billion by 2022, so in an already crowded marketplace, it is critical that brands and operators continue...
On average we are exposed to 5,000 ad messages a day so why are so many restaurant owners failing to exploit one of their greatest assets? The opportunity to more effectively engage the customer with your brand is right there in the drive-thru! The menu board is arguably the...
To survive and flourish in today’s restaurant market, you need a comprehensive online marketing strategy for your drive-thru business—that will let you build a brand identity, amplify your reach, create awareness, drive customer engagement, and attract a globally spread audience. Once you’ve anchored your drive-thru’s online presence with a website,...
The earliest known stadiums—the term itself comes from a Greek word for a unit of measurement—came from Greece, where stands surrounded U-shaped tracks. Some of those stands were built into hillsides, while others used all sorts of stone—even marble—to give spectators a stair-stepped view of watch foot races. While the...
It’s hard to over-estimate how significantly a restaurant’s drive-thru wait times affect sales, but every 7 seconds a chain shaves off drive-thru wait time equals about a 1 percent increase in sales, according to a recent study. The study’s results found that chains can improve their absolute and relative...
First things first: Dayparting is a fancy word for scheduling, and in terms of digital signage, it refers to playing the right content for the right time of day. For example, drive-thru restaurants can use dayparting features on their digital menu boards to show their breakfast menu until a specific...
While today’s fast food and quick service restaurants are cooking up orders in record time, payments options, such as debit and credit cards or simply cash, are struggling to keep pace. Card-not-present and contactless payment options are trends happening now, with continued expected growth, as drive thru restaurants evaluate...
The success of your drive-thru depends on clear communication, order accuracy and fast service – the basic ingredients for customer satisfaction and repeat business. When your customers choose the drive-thru, quick convenience is probably the main driver so restaurant operators should be aware that every drive-thru...
A successful fast-food restaurant relies on a high volume of repeat business. To effectively market such a business requires quick delivery of a competitively priced product and the ability to serve customers in a timely and friendly manner. Boost Sales with Menu Displays Digital signage has transformed restaurant operations and management,...
Establishing a new fast-food business presence in a new town involves making your restaurant visible to the community and building relationships with local residents and city leaders. By consistently promoting your fast-food business and becoming involved in community events, you can successfully establish a positive presence in a new...