Anyone who has experience long waits at the drive-thru can attest to the frustration, but a back backed-up drive-thru may be causing more problems for restaurant owners than realized. A messy customer experience and a backed-up drive-thru can be like a gridlock downtown, with cars...
Drive-thrus are changing with society, with QSRs increasingly focusing on technology to improve their efficiency in a world of complex menu items and changing customer expectations. Install an Order Confirmation Board Order confirmation boards (OCBs) expedite the process of making sure an order is correct, freeing up employees to prepare food...
Fast casual restaurant concepts offer the convenience of fast food without the full service of fine dining. Fast casual dining consists of a more inviting sit-down ambiance, and often, the ability to build your own meal. This restaurant concept – a mash-up of fast food and casual dining...
Drive-thrus account for approximately 60 percent of sales for quick service restaurants, and competition for ownership in the drive-thru space is fierce. The industry is expected to grow 4.20 percent to $690.80 billion by 2022, so in an already crowded marketplace, it is critical that brands and operators continue...
On average we are exposed to 5,000 ad messages a day so why are so many restaurant owners failing to exploit one of their greatest assets? The opportunity to more effectively engage the customer with your brand is right there in the drive-thru! The menu board is arguably the...
To survive and flourish in today’s restaurant market, you need a comprehensive online marketing strategy for your drive-thru business—that will let you build a brand identity, amplify your reach, create awareness, drive customer engagement, and attract a globally spread audience. Once you’ve anchored your drive-thru’s online presence with a website,...
The earliest known stadiums—the term itself comes from a Greek word for a unit of measurement—came from Greece, where stands surrounded U-shaped tracks. Some of those stands were built into hillsides, while others used all sorts of stone—even marble—to give spectators a stair-stepped view of watch foot races. While the...
It’s hard to over-estimate how significantly a restaurant’s drive-thru wait times affect sales, but every 7 seconds a chain shaves off drive-thru wait time equals about a 1 percent increase in sales, according to a recent study. The study’s results found that chains can improve their absolute and relative...
First things first: Dayparting is a fancy word for scheduling, and in terms of digital signage, it refers to playing the right content for the right time of day. For example, drive-thru restaurants can use dayparting features on their digital menu boards to show their breakfast menu until a specific...
While today’s fast food and quick service restaurants are cooking up orders in record time, payments options, such as debit and credit cards or simply cash, are struggling to keep pace. Card-not-present and contactless payment options are trends happening now, with continued expected growth, as drive thru restaurants evaluate...