21 Aug Tips on How to Establish Your Fast-food Business in a New Town
Establishing a new fast-food business presence in a new town involves making your restaurant visible to the community and building relationships with local residents and city leaders. By consistently promoting your fast-food business and becoming involved in community events, you can successfully establish a positive presence in a new location.
Announce Your Arrival
Once you’ve chosen the location for your fast-food restaurant, set up eye-catching signs for your restaurant that is easy to read and clearly identifies your business. Be sure to check local zoning laws and sign ordinances to make sure you comply.
Introduce yourself to city officials you meet when applying for permits and licenses and tell them about your fast-food restaurant. Invite city leaders to your grand opening event and participate in the local chamber of commerce or similar networks for business owners.
Send a press release to the local newspaper announcing the opening of your fast-food business. Make your press release stand out by highlighting one or two unique features of your restaurant. For example, if you are the only restaurant in town to offer a particular food item, mention that. Publicize your grand opening events, such as any special entertainment you’ll have, free food for restaurant visitors and prize drawings.
Stay Involved with Community Initiatives
Get involved with the community and promote your fast-food business through give-back initiatives. For example, get a booth at a back-to-school fair, sponsor a local sports team and put your logo on team uniforms or partner with a local school to provide healthy lunches for students participating in after-school programs or activities. This helps get customers familiar with your product or service and provides positive word-of-mouth advertising.
Establish a Company Representative
Get a local celebrity or well-known personality to endorse your fast-food restaurant. Hold meet-and-greet events to get people in through your doors for pictures and autographs. Incorporate the spokesperson into your print and broadcast advertising. As an alternative, introduce a fast-food mascot that can help you brand your business and set you apart in the minds of consumers.
If your budget permits, advertise your fast-food restaurant on local television stations during programming slots that reach your target demographic. Run ads in local newspapers or in coupon flier booklets. Host contests on your website as a way to engage customers and keep them coming back. Offer loyalty reward programs such as card punches for free or discounted meals or “extras” to reward repeat business.