15 Dec Top 7 Restaurant Marketing Strategies
Restaurant marketing has become much more complicated in the past few years with the landscape of restaurant business radically transformed by the advent of digital technology. No longer do restaurant owners depend on the traditional word of mouth to market their restaurants. Today’s successful restaurants seem to be taking advantage of the latest digital media and mobile technology. And, while some of these restaurants are getting it right, majority are struggling to get their restaurants marketing strategy on track.
Here are some top strategies for restaurant marketing to help get you back in the game:
- Secure Your Digital Presence
- Bring on the Contests
- Reach Out to Food Bloggers and Influencers
- Get Listed on Food Apps
- Start Social Paying
- Mind Your Online Reputation
- Don’t Forget Email Marketing
Secure Your Digital Presence
Social media platforms are bustling with several pictures of delicacies that make the thriftiest of people spend some extra dollars. If you want the orders rolling in, then you have to take advantage of social media platforms to promote your restaurant online. When it comes to food, Instagram is King, Facebook is Queen and the rest are puns. The key to going social and churning in profit is posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight.
And, get a website for your restaurant business. A great website is equivalent to having a food shop in every part of the world. If you want your restaurant to grow big, then you’ve got to get a professional website. A website opens up opportunities for a much larger market of consumers. It makes it very easy for potential and even existing customers to find you.
Bring On The Contests
Offering contests are a good way to spread the word about your restaurant. We recommend and offline/online contests. This simply means starting a contest in your physical restaurant that customers can share online. Imagine one customer with a massive social media following uploading content related to your restaurant. Offering contest would definitely get the word about your restaurant out there.
Reach Out To Food Bloggers and Influencers
One of the greatest marketing strategies today is leveraging on the network of other businesses. As a restaurant owner, you can leverage on the network of local food bloggers and influencers by connecting with them and getting them to share content related to your restaurant. You can give them incentives such as free meals to get them to popularize your brand among their network.
Get Listed On Food Apps
Several food apps have sprung up over the years due to popular demand by consumers. No longer do consumers have to go through boring directories or surf the web for long minutes to find a suitable place to eat. All they have to do these days is install a food app that points them to the nearest restaurant. Take advantage of this wave of mobile technology by partnering with food apps to make sure that your restaurant is listed. Getting listed on these food apps ensures that you do not loose potential customers.
You can tap into the power of word of mouth by employing social paying. What exactly is social paying? This simply gives customers a chance pay for their food by sharing your delicacies on their social media pages. Imagine ten customers who have a hundred followers each, sharing one of your mouth watering delicacies with their network!
Mind Your Online Reputation
Nothing destroys a restaurant business like bad review. I mean who wants to visit a restaurant with a “bland food” or “dead insect” review? All your efforts online could go to waste if you don’t have a good online reputation management strategy in place. Online reputation for a restaurant would simply involve responding to customer queries in a timely manner and responding to both negative and positive reviews in a way that would portray your restaurant in good light. However, if you have no experience with online reputation management; seek out a professional to help guide your image.
Don’t Forget Email Marketing
Restaurant email marketing is another vital strategy to effectively marketing your restaurant. There are two ways to grow your email list; by getting customers to fill forms in-person and by getting them to fill forms online. I would suggest you pay close attention to the later because the world has gone digital! Email marketing is an efficient way to “bait” your customers and keep them coming back. Using email marketing, you can showcase new additions to your menu and other exciting offers. However, email-marketing can be tricky if not properly executed. So if you’re new to email marketing, don’t fail to consult an expert to find the best email marketing strategy for your restaurant.
About OrderMatic Corporation
At OrderMatic, we develop solutions that enhance the customer transactional experience in new and innovative ways. For over 60 years, we have provided turnkey contract manufacturing services nationwide. From exploring digital menu boards to using presell menus effectively, there are many ways to improve your restaurant’s efficiency even beyond best sales practices. Contact OrderMatic to discuss how you can enhance both your drive-thru and dine-in experience!