23 Feb Ways to Keep People Coming Back to your Restaurant
No matter the town or city you may be located in, being called someone’s favorite restaurant can be thrilling. People will stick to what they know, so if you are just opening up, it is important to get your name out there for people to recognize and learn as they are growing hungry and looking for a quick and tasty bite.
Like all business endeavors, good marketing techniques will become your best friend as you grow in the community and make a name for yourself. Starting your business strong and on the right foot will help you gain customers at the door and keep them coming time and time again.
The idea of working together with other restaurants around you may seem crazy and as if you’d be working with your competitor. If you are just making your way into an already established area, or rebranding, getting to know the other restaurants or drive-thru restaurants in your area can give you some amazing connections and a source of information if you ever need it.
These can also be other small businesses. Family-owned food distribution warehouses or new small restaurants around you can be a great way to build rapport in your community and show a great sense of openness with potential customers.
Constant Social Media Presence
Having a website is an amazing way to have your menu and contact information out there for people who are looking it up. Adding a Facebook or even Twitter account to your restaurant will make it even easier for people these days to find you. Posting pictures of your food, your hours, willing customers, and even the building and drive-thru itself can be an amazing way for people to get more comfortable and motivated.
People like to see some emotion and persona behind businesses these days. They like to know what they are buying from and understand what goes into making their food. This could also mean responding to messages on social media or answering reviews that may be left on review pages. Being heard and answered can make a huge difference between a one-time customer and a regular.
On top of serving amazing food to your customers, helping your community and become a staple within it can boost sales and interest as well. Any extra food after the day could be donated to a food shelter or donations from customers or a portion of proceeds can go to a current important cause. Simple changes or additives like these could attract a whole new audience you may not reach.
Listing to the customer and acknowledging their reviews on the food and the menu can lead to much success in keeping them coming back. You could look around at nearby restaurants and see what types of food are doing well there and compare them to your own. Seasonal meals and drinks also tend to do very well.
Visually the menu must be appealing as well. Easy to read and understand, quick to look at, and pictures are also a great additive when it comes to drive-thru marketing.
There are so many options when it comes to marketing your restaurant and it can all be personalized to you. Make it your own, express yourself and your restaurant the way you have dreamed it to be.
About OrderMatic Corporation
At OrderMatic, we develop solutions that enhance the customer transactional experience in new and innovative ways. For over 60 years, we have provided turnkey contract manufacturing services nationwide. From exploring digital menu boards to using presell menus effectively, there are many ways to improve your restaurant’s efficiency even beyond best sales practices. Contact OrderMatic to discuss how you can enhance both your drive-thru and dine-in experience!